Friday, December 31, 2010

Brand Guidelines

Color


The official Clubb’s color is red. The preferred color for print and digital marketing is Pantone® process coated DS 80-1 C. The following values may be substituted in other color spaces: RGB 201, 37, 44; CMYK 20, 100, 100, 0; HSB 358°, 82%, 79%, HEX c9252c.

Black and white may be used when red is not practical.

Background and Spacing


Clubb's Logo Background and Spacing


The Clubb’s logo should be seen in its entirety and not obscured by text or art. To ensure this, the logo should always maintain adequate space around it. Keep a border of one-third the height of the logo on all sides. Keep the logo visible by providing a contrasting background. Keep the logo away from “busy” backgrounds.

Clubb's Logo Background and Spacing



Sizing


Always keep the logo at its original aspect ratio. Never enlarge the logo. If a logo of adequate size is not provided to you, a larger version is available upon request.

Please help keep our brand visible by keeping our logo at least 1” wide. This ensures legibility in our publications.

Download Logos


By downloading these logos, you agree to abide by the terms of this guideline.

Download Clubb's Logos



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